I wrote a post last year in which I tried to assess which Conference talks were most liked by Church members. The method I used was very much a kludge: I looked at the change in Facebook likes for each speaker during the session in which he or she gave a talk. Fortunately, a friend pointed out to me that there’s a much simpler way to measure this. The individual web pages for each Conference talk have a count of how many people liked the talk itself on Facebook. So of course this was data that I was interested in going back to look at.
The Facebook like buttons were added to all Conference talks, going back to 1971. Beyond a couple of years ago, of course, there aren’t many likes since most old Conference talks (other than a few classics) probably aren’t referred to all that often. I might go back later and look at the older talks, but for now I was just interested in the Conferences recent enough that someone could hear a talk in Conference, and then later in the week look it up on lds.org and click like, so I limited myself to 2012 through 2014–the last six Conferences.
There are three things to note about the data. First, I got the like counts a couple of days ago, so they’re already out of date. Second, for like counts over 1,000, the like button shows a count in thousands. I got exact counts by querying Graph Search directly. (I found this on stackoverflow somewhere, but now can’t recall where. The method is to point your browser to the URL http://graph.facebook.com/?id=<URL of talk>.) Third, the like counts for the most recent Conference are lower than for previous Conferences, probably because it has only been a few weeks since Conference occurred, and people haven’t had lots of chances to re-read or re-hear a talk and go back and like it.
Here are the ten most liked talks from the past six Conferences.